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Serviços True Brands

services

We offer powerful solutions

Integrated Grow Marketing

From the start to the top, we guide your company through every step of its journey to growth in the markets.

  • Personalised Growth Strategies.

  • Customer Acquisition and Generation of Qualified Leads.

  • Conversion Rate Optimisation.

  • Development of Sales Funnels and Marketing Automation.

  • Customer Retention and Loyalty Strategies.​

  • SEO and Content Marketing to Increase Organic Traffic.

  • Social Media Management for Brand Awareness.

  • Optimised Digital Advertising Campaigns.

  • Data Analysis and Continuous Optimisation.

  • Digital Transformation Consultancy, CRM Implementation and Artificial Intelligence for Marketing and Sales.

Integrated Grow marketing

What we offer

In today's fast-paced digital landscape, standing out is more important than ever.

 

At True Brands, we specialize in creating integrated marketing solutions that elevate your brand and drive results.

 

 

  • Comprehensive strategies: We tailor our approach to align with your unique goals and target audience, ensuring every campaign makes an impact.

 

  • Seamless integration: Our multichannel strategies unify your messages across digital and traditional platforms, maximizing your reach.

 

  • Creative Content: From captivating visuals to compelling narratives, we produce engaging content that resonates with your target market.

 

  • Data-driven insights: With robust analytics, we measure performance and refine strategies to keep your brand ahead of the competition.

Integrated Grow Marketing in Detail:

Strategic Growth Planning

  • Market Analysis and Benchmarking: Assessing the market, competition and opportunities to develop customized growth strategies.

 

  • Defining Objectives and KPIs: Identifying clear goals and performance metrics to measure success.

 

  • Current Marketing Audit:

     Review existing strategies and identify         areas for optimization.

Customer Acquisition and Lead Generation

  • PPC Campaigns (Google Ads, Meta, LinkedIn, TikTok): Creation and management of paid campaigns to attract highly targeted and relevant traffic.

 

  • SEO (Search Engine Optimization): Optimization of websites and content to improve organic positioning in search engines and attract qualified traffic.

 

  • Content Marketing: Development of relevant content to educate and attract the target audience, aligned with the needs and interests of customers.

 

  • Social Media Campaigns (SMM): Strategies to increase reach and engagement on platforms like Facebook, Instagram, LinkedIn and TikTok.

 

  • Social Media Advertising (Social Ads): Creation of paid campaigns on social media, optimized to generate conversions and qualified leads.

Conversion Rate Optimization (CRO)

  • User Behavior Analysis: Analysis tools such as heatmaps and click maps to understand how visitors interact with the website.

 

  • A/B and Multivariate Testing: Running A/B and multivariate tests to identify which page and element variations generate the most conversions.

 

  • Landing Page Optimization: Adjusting landing pages to maximize conversions by improving layout, calls to action, and user experience

 

  • Content Personalization: Creating personalized experiences for different audience segments, increasing relevance and conversion rates.

Commercial Audit and Optimization

  • Sales Process Analysis: Detailed audit of the sales department's workflows, identifying bottlenecks and inefficiencies.

 

  • Sales Performance Optimization: Implementation of improvements to maximize sales team efficiency, with a focus on conversions and productivity.

 

  • Training and Integration of Tools: Team training in new sales tools and techniques, in addition to CRM integration and process automation.

 

  • Reporting and Performance Analysis: Generation of reports to monitor the evolution of commercial performance and continuous adjustments to improve results.

Sales Funnel Development

  • Customer Journey Mapping: Identifying critical steps in the sales funnel and developing content and campaigns for each stage.

 

  • Automated Funnel Creation: Building automated funnels to guide leads from initial consideration to final conversion, using CRM and automation tools.

 

  • Lead Nurturing: Implementation of email marketing campaigns and nurturing flows to maintain relationships with leads throughout the purchasing journey.

Marketing Automation

  • CRM Implementation: Configuration of CRM (Customer Relationship Management) systems to organize and optimize customer relationship management.

 

  • Automated Email Marketing Flows: Creation of email marketing automations for lead nurturing, upselling campaigns and automatic follow-ups.

 

  • Multichannel Campaign Automation: Synchronization of campaigns across multiple channels (email, social media, SMS) to optimize communication and connection.

 

  • Advanced Audience Segmentation: Use of behavioral data to create specific segments and personalized campaigns.

 

  • Advanced Automation with AI: AI integration into marketing automation and CRM tools optimizing personalization and lead management.

Customer Retention and Loyalty

  • Loyalty Programs: Developing strategies to create loyalty programs that increase engagement and repeat purchases.

 

  • Reactivation of Inactive Customers: Implementation of specific campaigns to reactivate customers who have already purchased but have lost connection.

 

  • Upselling and Cross-Selling Campaigns: Strategies to increase the average value of each customer by offering complementary products or services.

 

  • Customer Success: Creating customer service and after-sales support strategies to increase satisfaction and retention.

SEO and Content Marketing

  • Keyword Research: In-depth analysis of keywords relevant to the business and the creation of a content strategy focused on those words.

 

  • Optimized Content Creation: Development of SEO-friendly content, such as blog articles, product pages, videos and infographics to attract organic traffic.

 

  • Link Building: Development of partnerships and backlinking strategies to increase website authority and improve positioning in search engines.

 

  • Technical SEO Audit: Review and optimization of website architecture, speed, usability and other technical factors that affect organic performance.

Social Media Management (SMM)

  • Content Creation for Social Media: Development of visual and interactive content, such as posts, videos, stories and reels, to increase engagement with the public.

 

  • Community Management: Monitoring interactions and creating dialogues with the public to strengthen the brand's presence on social media.

 

  • Mention Monitoring and Engagement: Tools to track mentions and participate in relevant conversations, generating a closer connection with the audience.

 

  • Social Media Performance Analysis: Performance reports and insights to continually optimize your social media strategy.

Branding and Rebranding

  • Visual Identity Development: Creation of logos, color palettes, typography and visual elements that reflect the essence of the brand.

 

  • Creating Brand Guidelines: Establishing brand guidelines to ensure consistent visual communication across all channels and campaigns.

 

  • Brand Repositioning : Analysis and redesign of the brand to reposition it in the market, adapting communication and image to new needs and growth opportunities.

 

  • Promotional Material Design: Development of all materials needed to promote the brand, from printed materials to digital content.

Digital Advertising Campaigns
(PPC and SEM)

  • Campaign Creation and Management: Google, Bing, Meta, Linkedin, TikTok and Pinterest Ads to generate targeted traffic and maximize return on investment (ROI) across multiple channels.

 

  • Retargeting/Remarketing: Implementation of retargeting campaigns to reconnect with visitors who did not complete the conversion.

 

  • Display and Video Ads Campaigns: Display and video advertising to increase visibility and engagement on platforms such as Google, YouTube, TikTok, Meta and Linkedin.

 

  • SEM Analysis and Optimization: Strategies to maximize the performance of paid search engine advertising.

 

  • Consumer Behavior Prediction: Using AI to predict customer behavior, enabling more personalized and proactive marketing campaigns.

Data Analysis and Continuous Optimization

  • Business Intelligence and Reporting: Generate detailed reports and insights to optimize campaigns and strategies based on data.

  • Funnel Performance Analysis: Continuous monitoring and adjustments to improve the effectiveness of sales funnels and the customer journey.

  • Real-Time KPI Monitoring: Use dashboards to monitor growth KPIs and adjust strategy in real time.

  • Marketing Budget Optimization: Continuous analysis to ensure that investment in marketing campaigns is generating maximum ROI.

  • AI-Powered Data Analytics and Optimization: Using AI to interpret large volumes of data, generate deeper insights, and make informed decisions in real time.

Digital Transformation

  • Implementation of Marketing Technologies (MarTech): Consulting to choose and implement tools that optimize marketing and sales operations.

 

  • Digitalization of Sales Processes: Automation and optimization of sales processes to increase efficiency and productivity.

 

  • CRM and E-commerce Platform Integration: Configuration and integration of CRM and e-commerce platforms to provide a unified view of data and improve the customer experience.

 

  • AI, Virtual Assistants and Chatbots: Use of AI-powered customer service solutions, such as intelligent chatbots for websites and social media.

Total Flexibility


customizable solutions

At True Brands, we offer complete flexibility in the use of our Integrated Growth Marketing sub-services. You can choose to use all of the sub-services in an integrated manner to maximize results, or choose just a few that meet your specific needs.

 

This decision can be based on a detailed audit that we carry out at the beginning of the project, where we identify the areas that need more attention, or simply according to your desire to select the services that you consider most relevant to your business.

 

Whether you need a complete solution or a specific focus, we tailor our offering to ensure your brand achieves its desired goals. See also our packages.

 

 

 

 

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