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Serviços True Brands

Services
We offer powerful solutions

Global Expansion Solutions

Internacionalizaçao

We successfully guide companies towards global development mastery

  • Efficient entry into new markets.

  • Market Analysis and Global Opportunities.

  • Customised Internationalisation Strategies.

  • Localised and Effective Marketing Campaigns.

  • Risk Reduction and Greater Compliance.

  • Local Partner Network and Operational Support.

  • Market Entry with Strategic Planning.

  • Brand Management and Global Reputation.

  • Support for the Expansion of E-Commerce and Marketplaces.

  • Monitoring and Analysing Performance by Market.​

What we offer

Expanding your brand into new international markets can be a challenge, but with True Brands' Global Expansion Solutions, you have a strategic partner that offers all the support you need for an effective and successful entry.

  • Safe Entry into New Markets: We analyze the target market and adapt your strategy to ensure effective international expansion aligned with local specificities.

 

  • Cultural and Strategic Adaptation: We adjust your communication, campaigns and processes to resonate with local audiences, maximizing brand acceptance.

 

  • Commercial Integration and Digital Tools: We implement digital solutions and automation to manage leads and sales efficiently in the new market.

 

  • Flexible and Personalized Support: We offer initial support, including local representation, for companies that need structured support during the adaptation phase.

End to End Marketing in Detail:

Market Analysis and Strategic Planning

  • International Market Research: Detailed analysis of the target market, including consumer trends, target audience behavior and growth opportunities.

 

  • Global Competitor Analysis: Study of local and international competitors to identify competitive advantages.

 

  • Identification of Market Opportunities: Assessment of opportunities and gaps in the market for strategic positioning.

 

  • Market Entry Planning: Creation of a customized strategic plan for market entry, including timeline and resources required.

Cultural Adaptation and Localization

  • Content and Message Localization: Adapting marketing campaigns and communications to local language, culture and preferences.

 

  • Creation of Localized Campaigns: Development of advertising and marketing campaigns specific to each country, reflecting cultural and behavioral nuances.

 

  • Product Adjustment and Positioning: Adapting the product or service portfolio to meet local market preferences and regulations.

Legal Consulting and Regulatory Compliance

  • Local Regulatory Analysis: Checking legal and regulatory requirements in the target market, such as licensing, taxes and data protection.

 

  • Support in Compliance with Local Laws: Advice on how to ensure that all marketing and sales operations comply with local regulations.

 

  • Local Contract and Partnership Management: Support in creating contracts and negotiating with local partners to ensure safe and efficient operations.

International Branding

  • Brand Identity Adaptation: Adjusting the brand's visual identity and messaging to ensure relevance and consistency across global markets.

 

  • Creation of Global Brand Guidelines: Development of brand guidelines to ensure consistent communication across all markets.

 

  • Global Rebranding Campaigns: If necessary, we offer rebranding services to effectively reposition the brand in new markets.

International E-commerce Development and Management

  • Online Store Setup for International Markets: Creating and adapting websites and e-commerce platforms to support different languages, currencies and payment methods.

 

  • Integration with Global Marketplaces: Assistance in entering popular marketplaces such as Amazon and eBay with tailored strategies to maximize visibility and sales.

 

  • International User Experience Optimization: Adapting websites to provide an ideal user experience, taking into account local expectations.

Localized Digital and Offline Marketing Campaigns

  • International SEO: Search engine optimization to increase visibility in local markets, including the use of country-specific keywords and local content optimization.

 

  • PPC Management and Localized Advertising: Creation of paid campaigns on platforms such as Google Ads, Meta, LinkedIn and others, with specific geographic and cultural targeting.

 

  • Local Social Media Marketing: Development of specific campaigns for local social media and other regional platforms.

 

  • Localized Offline Campaigns: Implementation of traditional campaigns, such as outdoor, radio and television, adapted to the cultural and consumption context of the target market.

Local Partner Management and Distribution

  • Identification of Local Partners: Research and selection of local partners for distribution, sales or logistics support.

 

  • Negotiation and Management of Local Partnerships: Support in negotiations with local partners and ongoing management to ensure successful business relationships.

 

  • Distribution Network Development: Planning and implementing distribution networks to ensure that products or services are accessible to local consumers.

 

  • Initial Company Representation in the EU Market: At the beginning of the expansion into Portugal and/or the EU, we can represent your company in strategic meetings and act as a temporary physical office, facilitating operations and ensuring an active local presence until the company is fully established.

Entry Marketing Consulting in New Markets

  • Product Feasibility Study: Assessment of the suitability of the product or service for the target market, including potential acceptance and necessary adjustments.

 

  • Definition of Price and Product Strategies: Creation of competitive price strategies adjusted to local market expectations.

 

  • Market Testing and Soft Launches: Executing market tests and small-scale product launches to assess performance and adjust campaigns before larger expansion.

International Performance Audit and Optimization

  • International Presence Audit: Complete review of the brand's presence in international markets, including digital performance and visibility.

 

  • Local Campaign and Channel Optimization: Adjust digital and offline campaigns based on local performance data to ensure maximum ROI.

 

  • Continuous Monitoring of KPIs by Market: Analysis of specific KPIs for each market to identify areas for improvement and new opportunities.

Training and Support of Local Teams

  • Training Local Sales and Marketing Teams: Empower local teams to ensure campaigns and strategies are executed as planned.

 

  • Ongoing Support of Tools and Processes: Technical assistance and ongoing support of marketing and sales tools used in international markets.

Reputation Management and Public Relations

  • Global Public Relations Strategies: Creating public relations campaigns that increase brand visibility and reputation in the new market.

 

  • International Crisis Management: Monitoring potential reputational crises and implementing specific mitigation strategies for the target market.

 

  • Media Monitoring and Local Public Opinion: Monitoring brand mentions in the main local communication channels to adjust communication and perception.

Data Analysis and Performance Reporting

  • International Business Intelligence: Analysis of performance data from each market, offering valuable insights to optimize global campaigns and strategies.

 

  • Customized Reports by Market: Detailed performance reports, tailored to each market, to ensure that strategies achieve the desired results.

 

  • Global KPI Tracking: Monitoring key performance indicators (KPIs) to adjust campaigns and allocate resources efficiently in each region.

 

  • AI-Powered Data Analytics and Optimization: Using AI to interpret large volumes of data, generate deeper insights, and make informed decisions in real time.

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