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Serviços True Brands

Services
We Offer Powerful Solutions

End to End Marketing

We optimize your strategies, reduce costs and accelerate growth.

  • Complete and aligned strategic planning.

  • Brand development and visual identity.

  • Creation and Management of Omnichannel Campaigns.

  • Social Media Management and Creative Content.

  • SEO and Content Marketing to Increase Visibility.

  • Digital and Offline Advertising Management.

  • Optimisation of the User Experience.

  • Marketing automation and CRM management.

  • Data Analysis and Performance Reports.

  • Full support in all stages of marketing.

  • Digital Transformation Consultancy, CRM Implementation and Artificial Intelligence for Marketing and Sales.

Brand quality

What we offer

True Brands End -to-End Marketing offers a complete solution, ensuring that all stages of marketing, from planning to execution, are managed in an integrated and efficient manner.

 

We act as a department of your company or an extension of your marketing department, providing full support.

  • Complete Marketing Management: We take care of all stages, from strategy to execution, ensuring an integrated and efficient approach.

 

  • Marketing and Sales Alignment: We integrate sales and marketing processes to maximize lead conversion and increase sales.

 

  • Data-Driven Decisions: We continually monitor performance and adjust strategies to ensure consistent results.

 

  • Sustainable Growth: We develop customized solutions that drive long-term growth for your business.

End to End Marketing in Detail:

Strategic Planning and KPI Definition

  • Market and Target Audience Analysis: Market study and detailed segmentation of the target audience to develop data-driven strategies.

 

  • Defining Objectives and KPIs: Establishing clear goals and key performance indicators (KPIs) to measure the success of campaigns.

 

  • Online and Offline Presence Audit: Review of current marketing strategies to identify opportunities and areas for improvement.

Branding and Positioning

  • Brand Identity Creation: Development of logos, color palettes, typography and visual elements that reflect the brand's values and essence.

 

  • Rebranding: Repositioning of brands seeking renewal in the market, adapting to new trends and audiences.

 

  • Brand Guidelines Development: Creation of branding guidelines to ensure consistent communication across all touchpoints.

Customer Acquisition (Digital and Offline)

  • PPC Campaigns (Google Ads, Meta, LinkedIn): Management of paid campaigns on digital advertising platforms, optimized to attract qualified leads.

 

  • SEO (Search Engine Optimization): Search engine optimization to increase organic traffic and improve website ranking.

 

  • Content Marketing: Creating relevant content (articles, videos, infographics) to educate and captivate the target audience.

 

  • Offline Advertising: Implementation of offline marketing strategies, such as billboards, radio and TV, to complement digital campaigns.

 

  • AI-Powered Consumer Behavior Analysis: Using AI to predict customer behavior, enabling more personalized and proactive marketing campaigns.

Social Media Management (SMM)

  • Social Media Content Creation: Development of creative content to increase traffic and engagement on social media.

 

  • Community Management: Monitoring and actively responding to interactions and mentions on social media, strengthening the connection with the public.

 

  • Social Performance Analysis: Continuous monitoring and optimization of social media performance, based on traffic and engagement reports.

Website Development and Optimization

  • Website and E-commerce Creation: Development of SEO-optimized websites with optimized user experience.

 

  • User Experience Optimization (UX/UI): Continuous adjustments to the website's layout, navigation, and functionality to ensure an intuitive and engaging user experience.

 

  • Conversion Landing Pages: Development of optimized landing pages to capture leads and improve conversion rates.

Marketing Automation and CRM

  • CRM Implementation: Configuration and integration of CRM systems to manage leads, customers and the sales pipeline.

 

  • Automated Email Flows: Creation of automations for lead nurturing, reactivation campaigns, upselling and follow-ups.

 

  • Advanced Targeting: Using behavioral data to create custom audience segments and target more relevant campaigns.

 

  • Data Synchronization between Marketing and Sales: Integration of CRM with the sales department, ensuring that leads captured by marketing campaigns are efficiently transmitted to the sales team.

 

  • Advanced Automation with AI: AI integration into marketing automation and CRM tools optimizing personalization and lead management.

Conversion Rate Optimization (CRO)

  • A/B and Multivariate Testing: Continuous testing of pages and campaigns to identify the best approaches for conversion.

 

  • User Behavior Analysis: Use of tools (heatmap) and session recordings to understand how visitors interact with the website.

 

  • Landing Page and Sales Channel Optimization: Adjust landing pages, forms and conversion funnels to increase conversion rates.

Integration with the Commercial Department and Process Optimization

  • Sales Department Audit: Assessment of the lead flow and sales process to identify obstacles and opportunities for optimization.

 

  • Marketing and Sales Integration: Alignment between marketing and sales teams, with the implementation of tools that ensure that leads are managed efficiently and effectively.

 

  • Sales Team Training: Training the sales team to use CRM and automation tools, optimizing lead management and increasing productivity.

 

  • Commercial Performance Reports: Continuous monitoring of the sales department's performance, generating insights and data for quick adjustments.

Customer Retention and Loyalty

  • Creating Loyalty Programs: Developing programs to increase retention and engagement of existing customers.

 

  • Automated Upselling and Cross-Selling: Automated campaigns to recommend complementary products and increase average revenue (AOV).

 

  • Reactivation of Inactive Customers: Reactivation campaigns focused on bringing back customers who have stopped interacting with the brand.

Omnichannel Campaign Management (Online and Offline)

  • Marketing Channel Synchronization: Coordination of campaigns across multiple channels (social media, email, billboards, TV) to ensure a cohesive experience.

 

  • Multichannel Performance Monitoring: Monitoring performance in each channel, adjusting strategies according to data.

 

  • Marketing Budget Management: Optimizing investment in campaigns, distributing the budget strategically between digital and offline channels.

Data Analysis and Performance Reporting

  • Business Intelligence (BI): Generate detailed reports on campaign and sales performance, providing actionable insights for continuous optimization.

 

  • Real-Time KPI Monitoring: Customized dashboards to monitor the most important KPIs in real time.

 

  • Sales Funnel Analysis: Detailed evaluation of sales funnels to identify areas for improvement and increase the effectiveness of marketing and sales campaigns.

 

  • AI-Powered Data Analysis and Optimization: I use AI to interpret large volumes of data, generate deeper insights, and make informed decisions in real time.

Digital Transformation and AI Integration

  • Digitalization of Commercial Processes: Implementation of tools and automation to optimize the workflow between marketing and sales.

 

  • Digital Transformation of Operations: Support to digitize marketing and sales operations, ensuring greater efficiency and productivity.

 

  • CRM Integration and Marketing Automation: Implementation and integration of CRM and automation tools to ensure marketing data flows seamlessly to the sales department.

 

  • Virtual Assistants and Chatbots: AI-powered customer service solutions, such as intelligent chatbots for websites and social media, that can improve the user experience and answer questions in real time.

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